Travel Counsellors’ turnover grew by almost 20% in the last 12 months, but the company has identified a significant opportunity to drive revenue further.
Chief executive Steve Byrne revealed at the company’s global conference in Liverpool that sales in the last 12 months hit £800 million, compared to £675 million in 2019-20.
Sales in the last few months specifically were 30% up compared to the same period, he reported.
“It’s because of what you did and how you conducted yourselves during Covid; you are amazing,” he told delegates.
But Byrne said that driving conversion rates, and doing more to encourage one-off bookers to rebook, remained a “massive opportunity”, even without introducing new customers to the…
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