If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building “the connected trip.” Who’s going to plan a vacation and start with a rideshare app?
Online Travel This Week
What is the first thing people do when planning that dream vacation? Is it to figure out which car or train will take them from the airport to the hotel? Well, not exactly — or let’s say, never.
Keep that in mind when you digest the news that rideshare and food delivery company Uber plans to add flights to its UK app later this year, and hotels at some unspecified date after that. As one earlier step in its product expansion, Uber’s UK app likewise intends to tack on national rail and coach transportation this summer.
A travel industry veteran, who didn’t know about the announcement but heard rumors of some “big…