“Pricing is causing me most problems,” said one respondent. “Prices for 2023 are so much more than in recent years – customers just don’t seem willing.” Another said: “Value is the watchword. Guests aren’t necessarily looking for the lowest price, they are looking for value. They continue to price around. They’re not yet willing to sacrifice their holidays, but as we’re heading into a traditionally quiet period, it will be hard to judge. Peaks will be the next barometer.”
On cost of living, one agent said they were offering payment plans to get bookings over the line, while others said that while general confidence in travel was returning – resulting in more people turning to agents – holiday price hikes and mounting…
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