Zimbabwe’s Tourism Sector Records Significant Growth Amid Economic Challenges
Zimbabwe’s tourism industry has registered a significant surge, with over one million tourists recorded between January and September 2023, marking a 52% growth compared to the same period in 2022. Data provided by the Hospitality Association of Zimbabwe and reported by The Herald, a local media outlet, indicates a recovery and potential growth phase for the sector.
Key Drivers of Growth
Tourist arrivals in the third quarter of 2023 increased by 41.9% compared to the same period in 2022. This growth has been attributed to improved accessibility, intensified marketing efforts, and a surge in international interest. Simultaneously, a 24% increase in tourism receipts was observed. The Ministry of Tourism and Hospitality Industry, working closely with the Zimbabwe Tourism Authority, initiated the Festive Season Domestic Campaign to stimulate locals to visit tourist hotspots.
