2021 was an interesting year for marketing, as more businesses – big and small – turned to digital to reach new audiences and navigate a new normal where digital media consumption increased. Retailers, specifically, were required to adapt and prioritise their digital strategies to avoid falling behind in an extremely competitive and fast-moving environment.
These are my predictions for five important digital marketing trends for South African retailers to watch out for in 2022:
The rise and rise of the hybrid digital marketing team
In the past, many businesses have taken one of two approaches to their digital marketing – an in-house team or outsourced to an agency. Both of these approaches have their unique challenges.
In-house marketing teams can be expensive and creativity can sometimes be stifled….