Same-day delivery may not have lived up to its full potential. Back in 2016, it looked as if fast delivery was ready to take off: same-day and instant delivery options were projected to reach a combined share of 20 to 25 percent of the market by 2025, and automated guided vehicles or drones would likely play a large role in parcel delivery. By the end of 2023, the world had taken a different path after the capacity constraints experienced during COVID-19 and the slowing down of funding for new same-day delivery business models.
Does this mean speed is no longer important? Not at all. It’s likely to grow sales and ensure repeat orders. But there are other factors at play, most notably customers’ growing preference for reliability…
