Thought Leaders

Google’s Official Digital Marketing Publication. Explore 3 ways AI is helping companies improve customer connections and conversions. Read further.

TUI Airline has fully implemented the SITA OptiClimb® solution across all five of its airlines as part of the group’s sustainability agenda to reduce airline emissions. The wider deployment of SITA’s innovative technology follows the success of its partial deployment, saving up to 200 kg of fuel and 600 kg of CO2 per aircraft per day. Aircraft climb is the most fuel-intensive phase of a flight. SITA OptiClimb® is an innovative predictive analytics solution that uses machine learning to build tail-specific performance models. Fed with 4D weather forecasts and operational flight plan inputs, these models predict fuel burn scenarios. The...

The Ikea Effect is changing video culture for the better, empowering viewers and creator alike. Brands can embrace this new found opportunity through AI powered ads. Read further.

Learn how brands are using sustainable advertising techniques to help consumers to make more environmentally conscious decisions. Read further.

AI in marketing: your burning questions on AI in ads, marketing data, and copyright law answered by Google experts. The insights you need to stay ahead of the curve! Read further.

How will hotel operators use new technologies, respond to travelers’ changing needs and preferences, and become more sustainable? Five leaders of McKinsey’s Travel, Logistics & Infrastructure Practice envision what the hotel experience might be like in the 2030s. The following transcript has been edited for clarity. Convenience and customization Caroline Tufft: The big change that I anticipate, more than anything, in hotels in the future is that every single pain point will be removed. There will be no check-in line. There will be much better, more flexible options—you won’t have to wait until 4:00 p.m. to check in. Vik Krishnan:...

When booking a flight, experience at the airport is an increasingly important consideration for passengers, beyond just cost and availability of destinations. SITA’s 2023 Passenger IT Insights report, published today, finds customers looking to technology to optimize every aspect of the post-pandemic travel landscape, from addressing pain points in the airport journey, to supporting air transport sustainability, to streamlining intermodal travel. The report reveals that, as demand has skyrocketed post-pandemic amid lingering staff and resource shortages for airlines and airports, the resulting disruptions to air travel have taken their toll on passengers’ experience. Over half of passengers reported encountering flight...

Google’s Official Digital Marketing Publication. Explore this AI Handbook for the latest tools, resources, and materials for marketers. Read further.

As travel resumes and builds momentum, it’s becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors —a number made more significant because it was reached without travelers from China, which had the world’s largest outbound travel market before the pandemic. Recovery and growth are likely to continue. According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach...