Travel Insights

ForwardKeys, the leading travel and analytics firm based in Spain, latest research reveals that seat capacity for intra-European arrivals during Easter is expected to reach pre-pandemic levels. The destinations with the largest increases in air supply (out of destinations with a share >2 %) are Turkey, +26% up on 2019 levels, followed by Portugal (+12%) and Poland (+9%). This growth is being reflected in other countries across Europe too. Greece (+7%), Ireland (+4%), Italy (+4%), and Spain... Read further. #travelinsights #travelresearch

Today’s newsletter centers around the power of networks - whether human-based, AI, or anywhere in between. This newsletter is sponsored by PatternPattern, a global InsurTech MGA, enables travel, online booking, and registration companies to design, build and embed relevant insurance offerings seamlessly in their customer journey. Pattern protections address risks associated with a change of plans, travel disruption, inclement weather and medical assistance. Pattern parametric protections... Read further.

It appears that people are obsessed with measuring airlines. From the quality of service, the number of destinations served, on-time performance, passengers carried, load factors and just occasionally profitability, there are many interesting data points (many of which can be answered by OAG data). However, we rarely measure, or even note, one of the largest data points in the whole aviation industry - Available Seat Kilometres (ASKs). And even more rarely, ASKs by specific aircraft type; well until now! Big Crunchy ASK Data Within the airline industry ASKs are a key production measurement. However, airline analysts prefer to measure both...

Google’s Official Digital Marketing Publication. See how top brands created unique video ad campaigns to reach new audiences. Read further.

Broad match has existed since the dawn of Google Ads, but advancements in AI and large language models now allow it to understand search queries on a deeper level. Read further.

Google’s Official Digital Marketing Publication. Explore how to optimise your YouTube videos to create effective video ads & boost performance. Read further.

The early 2020s shall be remembered as The Volatile Years with the onslaught of Covid-19, the war in Ukraine and the global energy and inflation crisis that followed the start of the conflict in Eastern Europe. Now that we have reached 2023, can we expect the year to play out any differently than the previous two? Are we nearer to the light at the end of the tunnel now that masks are no longer compulsory in public transport and travellers do not need to worry so much about travel... Read further. #travelinsights #travelresearch

American Express Travel released the 2023 version of its Global Travel Trends Report, highlighting trends and insights for the industry.The survey found that 52 percent of respondents plan to take more trips this year than last year, while another 50 percent revealed plans to spend more money on travel in 2023. In addition, 84 percent of Gen Z and Millennials would rather take a dream vacation than purchase a new luxury item, and 79 percent agreed that travel is an important budget... Read further. #travelinsights #travelresearch

Despite being no newcomer to the transatlantic market, JetBlue is taking steps to solidify its position as a serious competitor with a small change to the IATA Summer season schedule.   Until now, JetBlue have been operating a daily service between London Heathrow and New York’s JFK airport, and since last November a double daily operation from London Gatwick. However, from the end of March 2023 these will switch around, and Heathrow will have a double daily service to JFK, while Gatwick will just have the single daily frequency. Slots at Heathrow are prized - giving access to one of...