Think Google
Reimagine audiences and creative
Google’s Official Digital Marketing Publication. Explore how agencies are reaching new customer segments through broad match keywords and more. Read further.
Rethink budget and bidding
Google’s Official Digital Marketing Publication. Explore how agencies are helping with marketing budget planning by focusing on AI bidding. Read further.
Surface insights
Google’s Official Digital Marketing Publication. Explore how agencies utilise AI insights & predictive analytics tools to improve campaigns. Read further.
Multiply expertise
Google’s Official Digital Marketing Publication. Explore how agencies can utilise a first-party data strategy within a holistic marketing approach. Read further.
How agencies are multiplying their impact and expertise with AI-powered solutions
Google’s Official Digital Marketing Publication. Explore the agency AI guide built to reach consumers in their multichannel customer journey. Read further.
Consumer research: Understanding emotions that power purchase decisions in MENA
Google-Kantar research explores how you can optimize conversion rates across the path to purchase by identifying emotional touchpoints across the consumer journey. Read further.
Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow
Google’s Official Digital Marketing Publication. Explore how retail leaders used AI-powered campaigns & tools to reach customers during the holidays. Read further.
‘Back to the future’: The old marketing feature that will drive new marketing success
Broad match has existed since the dawn of Google Ads, but advancements in AI and large language models now allow it to understand search queries on a deeper level. Read further.
Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow
Google’s Official Digital Marketing Publication. Explore how retail leaders used AI-powered campaigns & tools to reach customers during the holidays. Read further.