The insights highlight the growing popularity of tourism in ‘second-tier cities’, especially in the 10 cities promoted by the government, as reflected in the double growth rate of rides among international travelers. The ‘Soft Power’ push also proves its strong appeal, with food and Muay Thai attracting tourists.
Worachat Luxkanalode, Country Head of Grab Thailand, says, “Tourism promotion is one of the top priorities for Grab Thailand,…
