Latin America was once considered an e-commerce laggard, full of consumers who were reluctant to buy online. No longer. The region now has one of the fastest-growing e-commerce sectors in the world.
The start-up Melonn (founded in Colombia in 2020 by six friends) aims to capitalize on Latin America’s booming cadre of small and medium-size B2C e-commerce companies. But one of the challenges Melonn faces is a deficit of trust: some Latin American shoppers have little faith that packages will arrive on time or at all; likewise, some local sellers worry about receiving payments, which are often not made until after delivery. Melonn hopes to assuage concerns by providing transparency, throughout the process, to both sides.
“Melonn…
