UN Tourism put the focus on building a more resilient sector during an official visit to Jamaica.
With the latest UN Tourism data showing international arrivals returning to 87% of pre-pandemic levels at the end of 2023, emphasis has now shifted to protecting the sector from future shocks. The official visit of the delegation led by Secretary-General Zurab Pololikashvili coincided with the second Global Tourism Resilience Day. A series of high-level meetings in Jamaica also advanced shared efforts around ethical, inclusive and sustainable tourism as well as the priorities of education and investment.
Investments and education to build resilience
Every level of tourism must be ready to deal with shocks and emergencies and able to adapt to whatever challenge comes our way
Through the work of UN Tourism, Global Tourism Resilience Day (17 September) was established by the United Nations General Assembly in 2023 with the aim of protecting the sector, including its businesses and…
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