Bhutan’s Department of Tourism has recently unveiled its campaign celebrating 50 years of tourism to the Himalayan Kingdom.
2024 signifies the Golden Jubilee since Bhutan opened its doors to the world in 1974. The festivities will take place throughout the year, culminating on December 17th, 2024, in honour of Bhutan’s National Day.
From the beginning, Bhutan has embraced a “high value, low volume” policy and has remained committed to sustainable tourism. This approach aimed to…