Wholesalers are a double-edged sword for hotels
We’ve discussed how wholesalers work, but there’s another side of the story that we should also mention. As mentioned above, because wholesalers operate on a B2B basis, their rates are often discounted for bulk or package sales, intended to remain hidden from consumers.
When these rates surface on metasearch platforms or retail OTAs, they can undercut a hotel’s direct rates, creating rate parity challenges.
Metasearch engines, like Google…
