White Paper: An Outlook into Airline Retailing in 2018
Abstract
This past year has seen considerable activity in airline travel distribution in what has been an effort for many airlines to initiate a change to a more retail-focused behaviour. This is not a change forced by airlines, it is brought upon airlines by consumers, digitalisation and the retail market. We are all aware that most airlines cannot make the change alone. Many will be reliant on various industry entities…
