It’s been six months since Booking.com was designated a “gatekeeper” under the EU’s Digital Markets Act (DMA), new legislation that aims to set the stage for a fairer digital landscape. Hoteliers have been waiting anxiously to see how it would modify its platform to comply with the new regulations, and now the wait is over: Booking.com has officially published its report detailing how it’s complying with the DMA.
Unsurprisingly, nothing radical is being proposed, an approach which seems unlikely to satisfy many; certainly not hoteliers and perhaps not the European Commission. Under the new proposals, hoteliers would still not have:
- Access to direct guest contact details, including phone numbers and email addresses
- Any additional data about their advertisements on Booking.com, or the advertisements that Booking.com runs to promote their properties
- Any type of direct booking links or hotel contact details within Booking.com’s interface
- More insight into, or influence…
