According to a new report from Rocket Travel by Agoda, travel-based loyalty programmes continue to climb in popularity thanks to the sector’s ability to build loyalty through highly personalised customer experiences.
Rocket Travel by Agoda’s 2025 Trend Report reveals that the top five airline loyalty programmes alone saw a 7.75 per cent average growth in valuation from 2020 to 2023 while some travel loyalty programmes in the financial services sector have tripled in value since 2019.
“Unlike other industries, travel is something that people are emotionally invested in,” said Damien Pfirsch, head of Rocket Travel by Agoda, the strategic partnerships arm of Agoda. “By offering real-world experiences that customers really care about, it’s easier for brands to turn transactional relationships into long-term partnerships with their customers.”
While the report…
