Expedia Group CEO Ariane Gorin is extensively testing artificial intelligence (AI) throughout the company’s operations. This was revealed during her speech at The Phocuswright Conference 2024 in Phoenix, Arizona.
Gorin mentioned that Expedia was among the initial companies to incorporate ChatGPT into its app for testing. Currently, AI is being trialed in diverse aspects of the company’s operations, including customer service, product reviews, and destination insights.
The company has introduced a new AI tool, Romie, for trip planning. According to Gorin, users are showing interest in using Romie for obtaining information about destinations and for answering budget-related travel queries.
AI also has numerous applications in marketing, Gorin said. Expedia plans to use AI…
