Imagine you’re the captain of a massive ship. You’ve spotted dangerous waters ahead, but changing course means disrupting your passengers’ champagne dinner. Most captains today are choosing to rearrange the deck chairs, and draft strongly worded memos about maritime safety. Meanwhile, the iceberg looms.
Let’s be clear: Changing course isn’t easy. The crew is comfortable with their routines, the shareholders expect their smooth-sailing dividends, and frankly, it’s hard to be the captain who…