The Professional Women’s Hockey League (PWHL) has bagged a multi-faceted partnership with Air Canada.
Contract:
- Air Canada becomes an inaugural premier partner of the PWHL
- Flag carrier named official airline of the league’s first six teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto
- Air Canada also lands official jersey branding rights for Montreal team and will provide travel support for the league and its players
- Meanwhile, PWHL announces Rogers Communications as official telecommunications partner in Canada as part of multi-year pact
- League also unveils national broadcast partnerships in Canada with CBC/Radio-Canada, TSN and RDS, and Sportsnet, as well as regional deals in the US with MSG Networks, NESN, and Bally Sports North.
Context:
The inaugural PWHL season began on 1st January. The new league was formed in June 2023 after an investment group led by Los Angeles Dodgers owner Mark Walter and his wife…
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