The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official partner of the competition.
As the Official Super App Partner of UFC, airasia will receive a wide range of integrations into key assets, including a branded presence inside the Octagon and on broadcast during UFC 275: Teixeira vs Prochazka.
Airasia will also become the presenting partner of this tie, which is UFC’s first pay-per-view event in Southeast Asia, whilst the firm returns to the sport following its original partnership in 2017.
“Airasia has been a fantastic partner over the years and we are thrilled to partner with them again in our return to Asia at our first pay-per-view event in market, and support the growth of their new Super App,” stated Nick Smith, UFC Vice President of Global Partnerships.
Additionally, the partners will present exclusive content for the airasia Super App for distribution across UFC social media in…
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