British Airways’ Advertising Genius: Beyond Selling Flights [Roundup]
News and notes from around the interweb:
- Why does British Airways spend so much on ads that aren’t designed to sell flights? In my view BA did real damage to its brand under the leadership of Willie Walsh and then Alex Cruz. It operates in a premium market and has to attract premium business. So brand investment, rather than direct sales, matters most for them at this point in time.
imagine a world where ads can actually look this good and be effective while NOT being covered in CTAs or flashy headlines
bravo @uncommon_studio @British_Airways https://t.co/J5dc3VbFyo
— Taylor Peterson (@spacecasetay) March 28, 2024
- Japan finally allowing rideshare, sort of. They’ve kept it banned to protect the taxi industry but now:
Japan on Monday launched ride-hailing services in Tokyo, with other areas across the country to follow suit in a bid to address a nationwide shortage of taxi drivers.
The country partially lifted a ban on the services earlier this month, allowing drivers with a standard license to offer taxi services on specified days and hours using their own private vehicle, provided they are under the management of a local taxi company.
…About 80 drivers were available as of Monday morning, with the services used around 50 times before 9 a.m., according to the association.
- The Governor of Colorado and Mayor of Denver want non-stop flights to Auckland but that seems like a stretch because, aside from demand, the city’s elevation will make such a long distance flight logistically challenging.
- Korean Air business class passenger feels ignored when crew’s full attention is directed at K-Pop band members on board
- Passenger gets called out for calling out Delta flight attendants on their devices.
Passenger on active witch hunt trying to get flight attendants fired
byu/wingsfever indelta - To cut costs, Germany will only allow legislators to fly business class on trips over four hours