Delta Airlines announced Monday that they have partnered with the NWSL as the league’s official airline and travel partner on a multi-year deal.
It’s the NWSL’s first airline sponsor as well as Delta’s first major sponsorship of a women’s professional league. The announcement comes on the heels of the airline partnering with U.S. Ski & Snowboard Women’s Mentorship Program.
“We’re proud to welcome Delta to the NWSL family and look forward to working together to continue bringing about meaningful change in women’s soccer and sports as a whole,” said NWSL Chief Revenue Officer Mitch Poll. “Delta is a leading ambassador of empowerment and inclusion and we’re excited to see what this partnership will accomplish in the coming years.”
As part of the partnership, Delta will support and develop women’s empowerment programs and new diversity, equity and inclusion initiatives.
Additionally, the airline will be partnering with the Women’s Sports Foundation to support its Athlete Ambassador program.
“These new partnerships align with Delta’s commitment to invest in and support equity for women,” said Molly Battin, S.V.P., Global Brand Marketing at Delta. “Female athletics are historically less funded than their male counterparts, and through these new agreements, Delta will provide significant investment and meaningful programming to these organizations. We look forward to partnering with the league and their athletes on and off their field of play.”
The NWSL season is scheduled to begin with the Challenge Cup on March 18.
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