For Delta Airlines, loyalty is no longer just a point system; it’s a strategic asset in the revenue playbook. In a market constantly challenged by fierce competitors, and pricing wars with low-cost carriers, Delta has found an edge by reimagining loyalty data as a dynamic tool to fill seats and boost revenue during low-demand periods.
Thank you to Clicked, (now Ziplines) for providing another opportunity for data enthusiasts like me, who enjoy sprints and pressure-challenges…
