Digital of Things, a Dubai-based consultancy, is dedicated to creating exceptional digital experiences by helping businesses understand their customers’ needs and wants
For more than 15 years, Sudipt Shah, the Founder and CEO of Digital of Things (DOT), has honed his expertise in creating exceptional digital experiences for customers. His company specialises in user research, user experience (UX) and user interface (UI) design, as well as UX training. DOT’s state-of-the-art research lab is the first of its kind in the region and is equipped with innovative technologies including facial recognition to understand user’s emotions and eye-tracking to see where users look while engaging with a brand.
A British national, Shah has laid his hands on multiple digital businesses and led digital initiatives in blue-chip companies such as IBM and the UK’s largest retail bank, Lloyds Banking Group. But, he says his heart was in the Gulf region and found the UAE to be the best place to harness his digital dreams, yet he thinks not much had been done. He says companies were lagging in investing in the future. Shah relocated to Dubai in 2016 to help Emirates Airlines, known for its exceptional consumer focus, to improve its user experience.
The ambitious CEO has a vision to broaden this technology and make it usable for all and sundry in this digital age. Shah and his co-founder Brooke Cowling launched Digital of Things because they saw a need in the market as well as the space to make a difference – it was strategic thinking to spot the most lucrative region for a debut business.
With the UAE being one of the most culturally diverse countries in the world, with many nationalities and cultural differences at play, Shah recognised the importance of applying a local lens specific to this unique part of the world. Shah’s team tests with a variety of demographics and customer intents, to create effective user experiences based on regional differences.
The UAE…