Every Tuesday and Friday, WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at brands risking a boycott for poor ad placement, new plans for the Victoria’s Secret brand, By Chloe founder taking on private equity firms after a bankruptcy buy-out, and much more. Coverage this time from Victoria Arnold (VA), Bridget Diakun (BD), Tim Lince (TJL) and Trevor Little (TL).
Market radar:
INTA to hold free legal clinic for entrepreneurs and SMEs – INTA has announced that it will hold its first-ever virtual legal clinic on 15 June. Hosted by INTA’s Pro Bono Subcommittee of the Brands for a Better Society Committee, the event is designed to function like an in-person legal clinic, with qualified applicants from anywhere in the world able to consult with volunteer trademark attorneys free of charge. The clinic is open to low-income individuals, SMEs and not-for-profit, non-profit or charitable organisations with low operating budgets that meet eligibility requirements and might not otherwise have affordable access to legal assistance. Applications to participate in the clinic are due by 21 May, and potential clients will be pre-screened for eligibility. Through the virtual clinic, attorney volunteers worldwide will answer legal questions, explain the trademark registration process in the relevant country and direct clients to local services that can assist them further. The clinic will focus on trademark clearance and prosecution matters. To facilitate the day, INTA is also encouraging its members to sign up to volunteer for the clinic by 7 June. (TL)
Brands risk boycotting for poor ad placement, study finds – A new study by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) has found that more than 85% of UK consumers would boycott their favourite brands if they discovered that their products had been advertised next to content on covid-19 conspiracy theories or…