Qatar Airways has rolled out a new platform for all Privilege Club reward members.
Through the Privilege Club Collection, members get access to some top events in global sports, entertainment, and lifestyle using their Avios balance.
Members can also bid on a selection of unique packages.
These include access to VIP tickets at The O2 arena for concerts featuring top musical artists; as well as VIP tickets to Inter Milan matches, VIP and pitch side tickets to Paris Saint-Germain matches, signed jerseys and more.
“Our vision for Privilege Club is to build a loyalty proposition which offers value and inspires our members,” a Privilege Club spokesperson said.
“In the last year, Privilege Club has seen the adoption of Avios, and the establishment of global partnerships with leading banks and hotels.”
Members can also boost their balance with the option to buy Avios on the platform.
Avios can be accrued when flying with Qatar Airways, oneworld and other partner airlines.
Avios points can also be earned shopping and dining at Qatar Duty Free or booking holiday packages with Qatar Airways Holidays.