United Airlines is broadening the experience of its board of directors with the addition of Michelle Freyre. Freyre currently serves as president of global brands, at Clinique and Origins (both Estée Lauder beauty companies), where she is responsible for guiding the brands’ overall strategic vision and driving global growth.
“Michelle’s extensive experience in business and product strategy will make her an excellent addition to our already strong board of directors,” said Scott Kirby, CEO of United. “In each of her previous roles, Michelle has deftly balanced modernising and celebrating the historic brands she has overseen.”
Freyre has a track record of leading influential brands and has been recognised by Fortune, Bloomberg, and the Association of Latino Professionals For America as one of America’s ‘Most Powerful Latinas in Business’. As head of Clinique and Origins, Freyre has led brand initiatives to reach new consumers across different…