United Airlines Developing New Premium Business Class, “Push Button For Champagne”
United Airlines is working to refresh its business class product, which was first introduced in 2016.
One of the offerings they’re currently surveying is a premium business class-within-business class that customers could pay more for. It might feature:
- a limited number of seats with more space than the rest of the business class cabin, along the lines of what JetBlue, Virgin Atlantic and some others offer (and that has been speculated for America’s new product, debuting this fall).
- a button for customers to push to request champagne.
- private check-in, priority for Polaris lounge sit down dining; preboarding with Global Services; enhanced amenity kit; pajamas; mattress pad; and pre-order menu with additional courses.
United is considering the introduction of a limited number of new seats within the Polaris business class cabin. These…