Super Bowl advertising is enticing for
its ability to reach a large audience, but famously expensive. So some advertisers have looked for creative ways to advertise during the big game, without the price tag of a national ad buy (it cost
around $7 million for a 30-second national spot in the 2024 Super Bowl).
At MediaPost’s TV + Video Insider Summit earlier this month, Athena Nestoras explained “How United Airlines
Hacked the Super Bowl.”
The airline’s senior manager of global…