Bangkok, March 4 (VNA) – Thai Vietjet, an affiliate of Vietnamese budget airline Vietjet Air, in collaboration with the Tourism Authority of Thailand (TAT), has signed a Letter of Intent (LoI) for cooperation in the field of tourism as strategic partners in implementing joint marketing activities, to promote and increase the number of inbound tourists, specifically from Vietnam and Cambodia markets, to Thailand.
The agreement was developed as a result of relentless efforts and successful actions together for tourism promotion in domestic and international markets, with aims to collaborate and create joint promotional activities, and also to organise joint agent and media familiarization trips to Thailand and share travel and tourism information that contribute to the recovery of aviation and tourism industry in the soonest time.
Tanes Petsuwan, TAT Deputy Governor for International Marketing (Asia and South Pacific) said, “The LoI with Vietjet Air – which has been ranked among Vietnam’s 50 best performing companies for four consecutive years – is the latest collaboration of TAT with key airlines, utilizing those airlines’ route networks to grow visitors to Thailand. The collaboration, in line with the TAT’s 2022 campaign, sees TAT and Thai Vietjet become strategic partners in the creation and implementation of joint marketing and promotional activities that will focus on bringing quality inbound visitors to experience Thailand’s world-renowned tourism offerings.”
Nguyen Thi Thuy Binh, Thai Vietjet Chairwoman said, “With over 5 years of operation in Thailand, we are delighted to join hands with the Tourism Authority of Thailand (TAT) thanks to our long-standing and well-developed relationship. The collaboration will result in more incentives and various attractive marketing campaigns to benefit…