Six associations of Boracay stakeholders have proposed solutions to address “pressing infrastructure, regulatory, and marketing challenges” in an effort to restore tourism to what was once the Philippines’ crown jewel.
The joint resolution was signed by Boracay Foundation, Philippine Chamber of Commerce and Industry, MICE Alliance – Boracay, Boracay Island Travel Agency and Tour Operators Association (BITATOA), Malay Tour Guide Association (MALTOA), and Korean Residents Organization of Boracay (KROB).
The joint resolution was made as tourist numbers to Boracay have been dwindling, with foreigners now making up the minority of arrivals. Before the island’s rehabilitation and the pandemic, foreigners accounted for 75 to 85 per cent of total arrivals. As of October this year, Boracay welcomed a total of 145,021 visitors, of whom only 17…
