In today’s digitally connected world, travellers are no longer confined to one source for inspiration, with Sarah Mathews, managing director of eTourism Frontiers, noting the end of the “mono-searching” era.
“The disruptors of discovery (are drawing us) away from mono-searching. For those of you who still reach out to your High Street travel agent, you’re one of the very few,” said Mathews during her speech at the PATA Destination Marketing Forum 2024 (PDMF) in Phetchaburi, Thailand.
Mathews emphasised that platforms like Netflix, social media, and even gaming have become key sources of travel inspiration. “For some of us, the way we access travel information isn’t even through search anymore. It’s often from (indirect sources) – watching a Netflix programme, a cooking show,…
