French hotel giant Accor has created a new Global Leadership Council (GLC) designed to “shape the future” of business travel.
The company’s new advisory board, which includes travel managers and buyers from 17 major international corporations alongside senior Accor executives, is being tasked with “reimagining the future” of business travel and corporate meetings.
The council, which met for the first time earlier this month, agreed that they would focus on three main priorities: traveller experience and wellbeing; cost management and optimisation; and sustainability.
Sophie Hulgard, who is chief sales officer at Accor and also hosted the first GLC meeting, explained: “The dynamics of corporate travel are evolving rapidly….