New research has found air passengers are willing to prioritise convenience and speed over cost in their travel experience.
For a smoother travel experience, they are also eager to use biometric identification and complete some travel processes before reaching the airport, the International Air Transport Association’s (IATA) latest annual Global Passenger Survey has found.
“Passengers want flexibility and transparency when planning and booking travel, plus speed and convenience at the airport. More are embracing biometrics, digital wallets, and off-airport processes to make it happen,” said Nick Careen, IATA’s Senior Vice President of Operations, Safety, and Security.
According to IATA’s findings, passengers…