Amadeus is adding a chatbot to its Agency360 Plus data tool – the first step in the travel tech firm’s plans to incorporate Generative AI across its suite of business intelligence products.
The chatbot, which will be powered by Microsoft’s Azure OpenAI Service, will provide hotel companies with access to agency and corporate booking data, as well as answering questions and data requests in “natural language”.
Madrid-based Amadeus said the idea was to enable “less technical staff or novices” to access the tool and apply the results across a variety of functions, including sales.
In a statement, the company explained that the new service can give hotel revenue managers access to data on average daily rates (ADRs), room nights and…