Understanding OBTs’ inner workings
OBTs get their content through a variety and combination of options including direct connects, global distribution systems and other aggregators. But an OBT isn’t likely to have every direct connect, nor are they going to use every aggregator, “and some of those aggregators come at a cost,” says Hamer, adding that some OBTs also “don’t necessarily connect or work with every GDS,” but having access to content is critical.
Despite Klee’s comment about TMCs and OBTs needing to provide value-adds, just getting access to that full content is top of mind for many travel managers, particularly with airlines increasing their use of New Distribution Capability…
