Budget hotel chain Premier Inn has continued to enjoy “robust” midweek demand from business travellers, despite overall flat sales in the UK.
Whitbread, owner of Premier Inn, said that its UK trading performance was “strengthening” as the peak summer season approaches, while it was also making “continued progress” in Germany.
The company said that its total sales for the 13 weeks up to 30 May had risen by 1 per cent to £739 million compared to same period in 2023. Total UK sales came in at the same level as last year, while Germany saw a 15 per cent year-on-year rise, helped by the opening of new properties.
“While midweek business demand and peak leisure demand remained robust, weekend demand at short lead was slightly…