BWH Hotels CEO Larry Cuculic talks:
- How interest rates have affected BWH’s short-term strategy
- How he assesses corporate demand in light of new forecasts
- Why the RFP process should evolve to a more efficient model
Best Western parent BWH Hotels in recent years has launched several brands, including upscale brand Aiden, extended-stay brand SureStay and soft brands like the BW Signature and Premier Collection. It also acquired WorldHotels in 2019. It’s all part of an effort to expand the company’s offerings throughout the levels of service tiers as well as throughout the world, CEO Larry Cuculic told BTN managing editor Chris Davis during an interview this month at New York University’s annual International Hospitality Industry…