Spending on business travel in Europe is projected to reach €360.4 billion in 2024, reflecting a 10.4 per cent increase on 2023, with growth coming despite multiple challenges for the sector.
According to new regional analysis announced by the Global Business Travel Association (GBTA) at its European convention in Copenhagen today (5 November), European spending on business travel is forecast to grow to €476.6 billion by 2028, with the rate of regional growth second only to Asia-Pacific.
European spending is expected to account for 26.4 per cent of global business travel spend (€1.36 trillion) in 2024, with that share of the global market sitting slightly below pre-Covid levels, according to GBTA’s Business Travel Index…