National took top honors in the J.D. Power 2024 North American Rental Car Satisfaction Study with a score of 736 out of possible 1,000 points, according to J.D. Power. The brand bested its sister company Enterprise, which had 729 points and was first last year.
Coming in third was Germany-based car rental company Sixt with a score of 708. The overall customer satisfaction score for the industry was 688.
As it did for this year’s North American airline and airport studies, J.D. Power redesigned the car rental survey for 2024, so scores are not comparable to 2023’s results. The scores are based on a survey conducted from August 2023-July 2024 of 8,379 business and leisure travelers who rented a vehicle at an airport location.
The study…