Wyndham Hotels & Resorts has grown its direct franchising business in China, with nearly 600 hotel signings across the country in just five years.
The achievement is a testament to Wyndham’s owner-first approach to franchising and increased efforts in recent years to reduce its reliance for growth on master licensees – a move underscored in 2019 when the company reacquired direct franchising rights for its Days Inn brand in China.
Presently the largest US-based hotel company in China by number of properties, Wyndham has a footprint spanning more than 1,600 hotels and more than 180,000 rooms across 13 of its 25 brands. In 1H2024 alone, Wyndham signed direct franchise agreements for more than 70 hotels in key markets including Beijing, Jiangsu and Guangdong.
In addition, Wyndham has opened nearly 300 direct franchised hotels in China over the last five years…
