The PATA Destination Marketing Forum 2024 (PDMF 2024), held from November 12 to 14 at the Dusit Thani Hua Hin in Phetchaburi Province, Thailand, has showcased the province as an ideal international conference destination, highlighted its status as a UNESCO Creative City of Gastronomy, and strengthened collaboration between local stakeholders and major tourism organisations.
Under the theme Authentic Prosperous Journeys: Nurturing Culture, Culinary Delights, and Community Wisdom, PDMF 2024 explored the impact of tourism beyond economic growth. The forum spotlighted community-based tourism and examined its positive effects on local communities, job creation, cultural preservation, and the collaboration between national and provincial authorities to promote tourism.
