IDEO

As this tension builds, the world of generative AI offers a new proposition: AI-generated—aka synthetic—users. Here’s the pitch: Are you...

Last Wednesday, when Zoey opened Xiaohongshu ( aka 小红书” or Red Note), her go-to Chinese social media app, to scroll...

This year’s Consumer Electronics Show (CES) was a whirlwind of AI—in your kitchen! In your car! In your bedroom!—smart glasses,...

How can we design for the futures we want to build?Savannah Kunovsky: The most important thing is to take a...

PRODUCTS:1. LED headlights make driving at night painful—and dangerous. Am I getting older and cranky? Yes! But that doesn’t change...

Congratulations! You have a purpose statement—or something kinda-sorta-close, you think. But a purpose statement alone is not enough to guide...

Imagine you're the captain of a massive ship. You've spotted dangerous waters ahead, but changing course means disrupting your passengers'...

Stumped about which toys or games to add to your list this year? We’ve got you covered. At IDEO's Play...

We dedicate a lot of our time to making healthier human futures, from working with healthcare providers to create a...