GUEST INTERVIEW: Everything changes and evolves, with data generated and databases growing larger with every passing day, while the maturity and sophistication of our technologies is also continuously evolving and improving. So too has marketing automation, fine tuned for every business, right down to delivering individually customised emails, along with the implementation, training and support, so to learn more, we spoke with Ben Dyer, the Technical Director, Chief Systems Architect and a Co-Founder of Taguchi Marketing.
Taguchi. Founded in 2009, the company is 100% Australian owned and developed, and has grown to become an award-winning company with world-beating, data driven marketing solutions for industry leading companies including RACV, Webjet, ME Bank, Accor Hotels, Amcal, Miele, Big4, Discount Drug Stores and more.
As WPP (a Taguchi shareholder) makes clear, “What sets Taguchi apart is its ability to accurately predict your short and long-term ROI. Understanding the…