The Singapore Tourism Board (STB) has appointed Petrie PR to provide PR consultancy services for STB Indonesia, following a pitch that was held in November last year. According to Gebiz, the account is valued at IDR 6,331,802,400 (SG$599,885) and the appointment will be for a period of two years from 14 January 2022 to 13 January 2024.
Petrie PR had beat out 15 other agencies vying for the account, including incumbent agency Klareo Communications, who held the account from 1 January 2019 to 31 December 2021.Petrie PR will be required to collaborate with Klareo Communications for a period of two weeks to ensure a smooth handover and transition.
Other agencies that pitched for the account include Andalan Mitra Komunika (Mediatrust PR), Edelman Indonesia, Prime Pacific Group, Rupa Selaras Sejahtera (Hasta Communications), Indo Cognito, and Publico PR.
According to the tender seen by MARKETING-INTERACTIVE, Petrie PR will be tasked with assisting STB Indonesia…