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5 reasons why your influencer campaigns might not be working

We don’t pay influencers. We don’t believe in influencer campaigns. We haven’t seen any ROI from previous influencer campaigns. These are just a few of the roadblocks that I have heard by clients and other agencies in my position as influencer relations director at Positive Dialogue Influence, a specialist consultancy within the Duke Group.

We’ve come a long way since the Wild West days when brands and agencies would shower anyone with a few thousand followers in desk drops, cross their fingers, and hope for the best – thank goodness! However, the art and science of influencer marketing is still emerging, and clients are understandably still on a journey to trust – especially if they were part of the big influencer boom of the mid-2010s.

Some clients simply don’t know enough about influencer campaigns to feel confident, and they need a knowledgeable and experienced partner. Others have been burnt by a bad experience and need reassurance and a better strategy to elicit trust.


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