(16 May 2022, 09:09 +07)
Star Alliance and the 26-member carriers celebrated
its 25th anniversary on 14 May 2022, unveiling new innovations
that travellers can expect from the global airline alliance in the
future.
Established in 1997, the alliance continues to leverage new
technology to foster an improved travel experience.
“We reflect on the successes of Star Alliance in
uniting the leading global airlines, with an eye firmly focused on
a future where the customer continues to be at the heart of our
work and our global network,” said Jeffrey Goh, CEO of Star
Alliance. “I am very excited for the innovations led by Star
Alliance and our members carriers as we aim to be the most
digitally advanced airline alliance offering seamless travel
experiences with a unique loyalty proposition. This year, we look
forward to further developments in seamless connectivity — such as
new digital and mobile innovations — and exciting industry-first
offers that loyal customers of our member carriers will welcome.”
Two SIA aircraft with Star Alliance livery. Picture by Steven Howard of TravelNewsAsia.com
Among the key successes and future offerings upon
which Star Alliance continues to innovate are:
· To introduce a new partnership model that
cements network leadership;
· A brand new co-branded, regional
credit card that will offer loyalty customers
of member airlines the opportunity to earn miles and points with
spends is expected to be officially announced later this
year;
· Jointly adopted a sustainability statement with
member carriers to commit to the industry goal of net-zero carbon
emissions and consequent joint efforts on decarbonisation;
· Star Alliance Biometrics, launched in 2020, is
now…