Travellers increasingly expect end-to-end personalisation at every step of their journey. As technology evolves, customers expect their travel experience to adapt and evolve in a way that is intuitive, contextual and seamless. Indeed, personalisation features in FTE’s ‘12 technology and CX trends that can enhance airline and airport operations in 2025’. As airlines strive to create memorable and seamless journeys, personalising the passenger experience has become a key focus. From high-tech solutions to premium services, in part 1 of our focus on personalisation we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay Pacific and JetBlue – are focusing on taking personalisation to the next level.
Lufthansa Allegris: individualising the flight experience with a tailored product offer
Lufthansa took personalisation to a new level with the launch of Allegris – its new long-haul travel…