Travel leaders talked post-pandemic trends at World Travel Market, London with enduring shifts in consumer behaviour and inflation in some markets having an effect.
In a session responding to the WTM Global Travel Report, Patricia Page-Champion, Hilton’s Senior Vice President and Global Commercial Director said: “85% now of business travel is through small to medium businesses.”
She added there was also an upturn in ‘bleisure’ – people combining business and leisure, with one in four people now bringing a loved one with them as part of a trip in 2024, partly enabled by the rise in flexible working.
Popular post-pandemic add-ons requests from Hilton’s customers include pet friendly hotels, confirmed connecting rooms and EV charging, with sustainability…
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